Is the public ready for Meat 2.0?

Impossible Foods, a Silicon Valley-based company, has rolled out its new Impossible Burger, genetically engineered from plant protein to look and taste as much as possible like red meat. The new burger, and a similar product from a company called Beyond Meat, seems to be marketed to win over people making the transition from eating meat to a more vegetable-based diet, while not depriving them of the flavor. … Continue reading Is the public ready for Meat 2.0?