New Brand Hit with Calls for Boycott Over Partnership with Dylan Mulvaney

Dylan Mulvaney attends Los Angeles Confidential x Hornitos x GLAAD People’s Choice Celebration at Waldorf Astoria Beverly Hills on Dec. 6, 2022, in Beverly Hills, California. (Chelsea Guglielmino / Getty Images)

Yet another iconic brand has embraced the Dylan Mulvaney trend, making him the face of their advertising, and like the other companies, it is also facing a fierce backlash.

Mulvaney has already caused consternation with his Bud Light advertisement, which led to a massive backlash and boycott of the company, leading to millions of dollars of lost revenue and the executive responsible for the ad being placed on leave.

According to CBS News, Mulvaney has now partnered with the cosmetics giant Maybelline, in a video showing him applying the brand’s products to his face and “getting glam.”

Unsurprisingly, this has led to a massive backlash against the company, and people are now calling for a boycott of Maybelline products.

Over the past few days, #boycottmaybelline has been trending on Twitter in response to this latest ridiculous ad featuring Mulvaney.



Some Twitter users made an interesting comparison to the backlash facing Bud Light and Anheuser-Busch, saying that women need to boycott Maybelline and do the same thing to it that men are doing to Bud Light.




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