It really is nose candy.
Coco Loko — a “snortable” blend of cacao powder, plants and organic compounds like ginkgo biloba, taurine and guarana — is getting buzz as a drug-free high.
Legal Lean, the maker of Willy Wonka-style snuff, was inspired by a European trend.
“At first, I was like, ‘Is this a hoax?,’” Legal Lean founder Nick Anderson, 29, told the Washington Post. “And then I tried it and it was like, OK, this is the future right here.”
The product became available in U.S. stores in June but is not actually approved by the Food and Drug Administration.
On Amazon.com, tins of Coco Loko are available starting July 10 and a 1.25 ounce container (about 10 snorts) goes for about $25.
Doctors are already concerned about the potentially harmful costs to people’s schnozzes.
“The question is, what are the risks of doing it?” Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Washington Post. “There’s no data, and as far as I can tell, no one’s studied what happens if you inhale chocolate into your nose.” (Click to Site)