Black Rifle Coffee Company Fires Back At Starbucks… Announces Plan TO Hire 10,000 Veterans

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A veteran-run coffee company has issued a surprising rejoinder to Starbucks’ promise to hire 10,000 refugees, promising to hire 10,000 veterans itself.

Black Rifle Coffee Company — which describes itself as a “premium small-batch, roast to order, veteran owned and operated coffee company” on its website — made the promise via CEO Evan Hafer’s social media account on Wednesday.

Hafer’s rejoinder came after an open letter from Starbucks CEO Howard Schultz in which he made the hiring promise. (Click to Article)

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